ORGANIZATIONAL  AGILITY  

      The responsif organization 

   The formal structure is put place to control people,decisions,and action.But in today’s fast-changing busines environment,responsiveness-quickness,agility,the  ability to adapt to changing demands-more vital than ever to a firm’s survival. A form of organization that seeks to maximize internal efficiency. An organization form that emphasize flexibility. 

      Strategy and Organizational Agility

1.      Organizing Around Core Capabilities

    A core competence gives value to customers,makes the company’s products different from-and better than-those of competitors,and can be used  in creating new product.Think of core competencies or core capabilities as the roots of competitiveness and product  as the fruits.Think or core capabilities as the roots of comprtitiveness and products as the fruits.

             2.strategic

    A strategic allience is a formal relationship created with the purpose of joint pursuit of mutual goals.In a strategic alliance,individual organizations share administrative authority,from social link,and accept joint ownership.Such alliences are blurring firms’ boundaries.A formal relationship created among independent organizations with the purpose of joint pursuit of mutual goals.

            3.The learning organization

     An organization skilled at creating,acquiring,and transferring knowledge,and atmodyfying its behavior to reflect new knowledge and insights.The only sustainable advantage is learning faster than the competition.

           4.The high-Involvement Organization

     In a high-Involvement Organization,top management ensures that there is a consensus about the direction in which the business is heading.The leader seeks input from his or her top management team and from lower levels of the company.

      Organiazational Size and Agility

1.      The Case For Big

Bigger was better after word war II, when foreign competition was limited and growth seemed limitless.

2.      The Case For Small

Smallercompanies can move fast, provide quality goods and services to targeted market niches,and inspire gerater involvement from their people.

3.      Being Big And Small

Small is beautiful for unleashing energy and speed. But in buying and selling, aize offers market power. The challege, then, is to be both big and small to capilatize on the advantages of each.

      Custumers and the Responsive Organization

1.      Custumer Relationship Mangement

A multifaceted proces focusing on creating two-way exchanges with customers to foster intimate knowledge of their needs,wants,and buying patterns.

              2.Total quality  and six sigma  

                An integrative approach to management that supports the attainment of costumer                                            satisfaction through a wide variety of tools and techniques that result in high-quality goods and services.

           

               3.ISO 9001

             A series of quality standards developed by a committee working under  the Internatoinal        organization for standardization to improve total quality in all businesses for the benefit of producers and cosumers.

               4.Reengineering

             The principal idea of reengineering is to revolutionnize key organizational system and processes to answer  this question:”If you were the customer,how  would  you like us to operate?”

      Thechnology and Organizational Agility

               1.Types of tecnology configurations

           

              Small Batch Technologies;Technologies that produce goods and sevices in low volume.

              Large Batch Technologies;Technologies that produce goods and services in high volume.

              While only a fantasy a few years ago,mass customization is quickly becoming more   

              Prevalent.

           

             2.organizing for flexible manufacturing  

             

            Continuous process; A process that is highly automated and has a continous production flow.

            Mass customization;The production of varied.individually customized products at the low       cost

            Of standardized,mass-produced products.

  

           

         

        3.Organizing for speed:Time-Based competition

            

           Time-based competition(TBC);  Strategies aimed at reducing the total time needed to deliver

           a good or service.

           Logistic;The movement of the right goods in the right amount to the right place at the right

           time.